cola wars in IPL

The cola wars in IPL is getting interesting day by day.
Its known that pepsi is the onfield sponsor and coke has partenered with set max the broadcaster, so pepsi doesnt get any airtime, other than when the drinks are on the field, but thats not shown coz it is the same time the telecaster breaks for ads.

Now here is wat i observed in a couple of matches.

The commentator Ranjit Fernando for no reason asked Ian Bishop about diet pepsi.
And on another day, ramiz raja talked about robin jackman drinking pepsi as something very weird to do at around 11 in the night.
Then whenever they show the players, the cameramen also spent some time showing the pepsi drinks can.

Coke would have watched all this, and now whenever they talk/show anything pepsi, the coke tashan mana le ad pops up..Its getting interesting day by day.

Btw i shud say that all those popup ads are very annoying esp the vodafone girl/boy panting/pushing to climb up.
The only channel, where watching cricket is enjoyable/fun is only star network.